Work
I started by learning to design fast and perfect the craft. As my career evolved, so did my focus—pairing design with strategy to help businesses create real value for customers.
Now, I’m drawn to projects where I get to bring both worlds together to drive meaningful results.
Reducing Unused Reservations
A platform for high net worth individuals to recoup potential losses from unique reservations around the world.
Simplifying Care for Mothers and Doulas
A maternity care coordination platform that streamlines communication between expectant mothers and care providers.
Empowering Families Seeking Senior Living Care
A dual-platform redesign improving how caregivers find senior living options and how partners manage their leads and referrals.
Creating a Decentralized Social Network
A decentralized platform that empowers users to take control of their data and build social connections free from traditional gatekeepers.
Refreshing a Legacy for Today’s Market
A brand and e-commerce refresh for Hyer, a historic Western bootmaker re-entering the market after decades away.
Elevating a Leadership Coaching Practice
A website and client-focused platform for a leadership coach specializing in executive and team development.
Improving Surgery Center Cases
A application designed to improve case management between surgery centers while maintaining organized next steps for physicians.
Tracking Social Engagement for Creators
A data driven platform utilizing advanced tracking methods to create a source of truth for marketing teams to stay on top of their data, all in one place.
Protecting Kids With Food Allergies
A digital health platform that helps parents, schools, and caregivers manage food allergy risks for children.
Reducing Hospital Readmissions
A platform designed to reduce patient readmissions at hospitals by tracking patient discharges and enabling care managers to interact with patients at the correct point.
Utilizing Analytic Decision Making
A platform aimed at getting the most from your existing analytics while suggesting the next steps for your product roadmap.
Exercising With Proven Methods
A tool for women with bone healt concerns to work out confidently and strengthen their bones for years to come.
Buying Checks Easily and Quickly
A D2C redesign improving trust and confidence with customers while improving the customer journey while making a purchase.
Democratizing Investing in Founders
A marketplace enabling individuals the ability to invest directly in founders that they believe in regardless of stage.
Improving Brand Presence of an Established Medical Team
A website redesign aimed at uplifitng the overall presence of an experienced team with a brand new offering to market.
Amplifying an Actor's (Stage) Presence
A website to improve interactions with casting directors with a library of all roles and features that are core to the professional lifestyle of theatre.
A Brand That Cares
To establish the brand, we started by engaging with potential customers to understand their needs. We aimed to create a safe and positive experience for expectant mothers. Using mood boards, we quickly explored different aesthetic options until we found what resonated best.
Defining the MVP
The impact that doulas could have by simply digitalizing their process, reducing business development efforts enabling them to spend more time providing care was now solidified. The process of defining which hypotheses needed to be tested began.
Pair doulas and soon to be mothers
The first step of this process would be to match experienced doulas with pregnant women looking for help. Reducing the time that doulas would need to spend finding clients allowed them to provide more care.
Ensure a positive connection
After finding a potentially suitable match, meeting face-to-face via video was crucial to ensure that the doula and the woman were aligned on their approach to birth.
Educational resources
In addition to the personal support doulas offer, we aimed to make sure the platform was helpful for mothers to learn independently. Many doulas we talked to create and sell their own content.
By allowing them to share their content on the platform and get paid for it, we not only give moms more resources but also give doulas another way to earn money.
Work With Me
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