Build
Trust
First

This is some text inside of a div block.
Learn How Design Can Help Your Business

Design that
Builds Trust

Pitch decks that raised $67 Million+
Design systems that cut build time 50%
Redesigns that grew conversions 23%
Sales materials that closed 3x more deals
Product updates that grew retention 28%
Launches that boosted traction 40%
Websites that increased sign-ups 33%
Pitch decks that raised $54 Million+
Tribehealth Laptop
Origin laptop
Rmdy Product
Midi Health product
Caring App
Winx Product
Hand holding phone showing Midwest Data site about building healthcare data foundations with call-to-action buttons.
Rmdy Product
Tribehealth Laptop
Origin laptop
Midi Health product
Caring App
Mammoth App
Mae App
Wellen desktop
Pitchdeck
Pitchdeck
Dashboard
Reemdy Partners laptop
Vitsal laptop
Lifesaver App
Wellen laptop
Mammoth App
Vituel laptop
Smiling man with beard in gray blazer sitting cross-legged on a mustard armchair against a plain wall.

Hi, I'm Cliff. I help healthtech teams earn trust.

I led product and design inside a Johnson & Johnson-backed venture studio, working with 20+ healthcare startups from first concept to funded company. Before that, founding designer roles at two startups and product work across payers, providers, and consumer health.

Healthcare buyers judge fast. If the story isn't clear and the experience doesn't hold up, they walk, and no follow-up meeting fixes it.

Today I partner with founders at the moments that decide whether momentum compounds: the raise, the launch, the first enterprise deal.

Book a CallSee My Journey

What clients are saying

Working with Cliff was a game-changer for Conduit Health. He transformed our early pitch into a compelling visual narrative that led to us securing our seed round capital. We are excited to continue working with him as our company grows and we face new challenges.

Robert Seftel

Co-Founder, Conduit Health

Cliff approached the project strategically from the beginning, helping us identify the places where potential customers might lose confidence or fail to fully understand our value, then refining how we presented the business across every touchpoint. I’d recommend Cliff to any founder who feels like their company has outgrown the way it currently presents itself to the market.

Hunter Muse

Founder, Midwest Data

Cliff is a wildly talented & versatile designer. He's deeply rooted in strategy and has the ability to guide your team through grounding brand work, mood boards, wireframes, all the way to launch. We enjoyed working with Cliff and look forward to engaging him again.

Kate Kim

Founder, RMDY

"Working with Cliff was my first time working closely with a designer who understood the constraints medical teams operate under. He didn't just hand us a finished product that resembled the initial request. He took part in every step of the conversation, and he spoke with our clinical team like a colleague, not a stakeholder to manage. He worked across both our patient-facing and provider-facing platforms, and the product got better because of it."

Dan Burke

Senior Medical Director, Tribehealth

“We had a strong engineering team and a flagship product that had outgrown its direction, so we brought Cliff in. He gave us the product thinking we were missing and moved easily between our engineers and leadership, while keeping the work anchored to the value it created for our customers. The product improved, but so did the way we make decisions. If your team can build anything but needs help deciding what to build, that’s when you call Cliff.”

Arturo Rosario

Chief Technology Officer, Medtel

Cliff supported VLANJ, a non-profit organization for people with vision loss, in donating his time to help create our 2023 Annual Report. Cliff was a pleasure to work with, sharing creative ideas and collaborating on the design with us which turned out very professional. The feedback we have received has been very positive and we look forward to working with Cliff in the future.
Smiling woman with long brown hair, wearing earrings and a maroon top, outdoors with blurred background.

Jennifer Singer

Vice President, Vision Loss Alliance of New Jersey

Throughout Cliff's time with our team, he consistently demonstrated exceptional business acumen and effortlessly found ways to simplify solutions that kept projects on time. When timelines were tight, he would meet them with a smile, without breaking a sweat, and without compromising quality.
Portrait of a woman with long brown hair and blue eyes smiling in a circular frame.

Nicole Maynard

Director of Product Design, Able

Case Studies

Mobile screen showing green and black Culver cowboy boot priced at $340 with size 7 selected on Hyer website.
Mobile screen showing a Birth Planning & Comfort Experience Course with a pregnant woman in denim shirt.
Smartphone chat showing a patient asking Dr. Baker about using treatment more often than every 2-3 days.
Mobile screen showing symptom selection for vaginal and urinary issues with some options highlighted.
Mobile screen showing Eleven Madison Park dinner reservation with date, time, party size, price, and purchase button.
Mobile screen showing homeowning app with text, buttons, and a coastal house at sunset.
Mobile sign-in screen for Conduit Health app with email, password fields, remember option, and sign-in button.
Mobile screen showing symptom selection with vaginal dryness and pain highlighted in a health app.
Mobile screen with homeownership message, call-to-action buttons, and coastal house sunset background.
Mobile screen showing dinner reservation for Eleven Madison Park on 2/15/2022 at 8PM for 2 guests, $250 price.
Mobile sign-in screen for Conduit Health with fields for email and password and buttons to sign in or sign up.
Phone screen showing symptom selection for vaginal and urinary issues with vaginal dryness and pain selected.
Mobile screen showing Dr. Baker's notes with treatment and therapy service options and appointment button.
Mobile screen showing a doula finder app with two profiles: smiling woman with curly hair named Brianna and another smiling woman with wavy hair.
Mobile screen showing Outdoors & More with a lit pergola patio furnished for relaxation at night.
Mobile app sign-in screen for Conduit Health with email and password fields and sign-in button.
Mobile screen showing notes from Dr. Baker on treatments and counseling services with photos and booking button.
Mobile screen showing a doula search app with photos of two smiling women named Brianna and another.
Mobile screen showing text about designing outdoor patios with image of lit patio seating area at night.
Mobile app sign-in screen for Conduit Health with email and password fields and sign-in button.
Mobile screen showing homeownership app with sunset coastal house and call-to-action buttons.
Phone screen showing green and black Culver cowboy boot, size options, and add to bag button priced at $340.
Mobile screen showing Eleven Madison Park dinner reservation for 2 on 2/15/2022 at 8PM costing $250.
Smartphone screen showing a wellness plan with notes and next steps on exercise and mental health sessions.
Mobile app sign-in screen for Conduit Health with email and password fields and sign-in button.
Mobile screen showing a weekly fitness plan with workouts like strength training, dance, and balance training.
Mobile screen showing order history of cowboy boots with names, quantities, and order dates.
Mobile app screen showing a personalized wellness plan with notes, exercise and mental health session options.
Mobile screen showing homeownership app with sunset coastal house and call-to-action buttons.
Mobile screen showing order history of cowboy boots with names, quantities, and order dates.
Mobile screen: Strength Training workout list with exercises and a woman demonstrating bicep curls with dumbbells.
Mobile screen showing Dr. Baker's treatment and therapy service recommendations with photos and booking button.
Phone screen showing symptom selection for vaginal and urinary issues with vaginal dryness and pain selected.
Mobile app screen showing course categories, instructors Gabrielle and Devon, and a pregnant person image.
Mobile screen showing strength training exercises with times and a start workout button.
Mobile screen showing Dr. Baker's treatment and therapy service recommendations with photos and booking button.

Winning New Clients for Healthcare's Data Experts

Creating a brand ready for enterprise conversations
Midwest Data logo and website on phone with text about building healthcare data foundation.

Improving Pregnancies for Black Women

Oversubscribed seed round closed after launch
Read More
App and website project for Johnson & Johnson backed venture company

Redesigning Caring's Senior Living Tools

Enhancing the care seeker and partner experience to be more supportive, caring and efficient
B2B redesign for Caring.com

Protecting Kids With Food Allergies

A digital card informing care takers of the allergies of kids when in their care
Apple wallet application project for Johnson & Johnson backed venture

Coaching Clients to New Heights

20% increase in discovery calls upon new site launch
Website Design for Domonique Worship Coaching & Consulting

All Projects

A glimpse into some of my favorite work

Mobile application for High Net Worth Individuals to recoup potential losses on reservations
Marketplace for High Networth Individuals
Caring.com redesign of B2B and B2C tools
B2C & B2B redesign for Caring.com
View Case Study >
Redesign of boots brand Hyer
Site redesign for boot retailer
View Case Study >
Redesign of B2B and B2C tools for TribeHealth
Healthcare startup site and web application
View Website >
Mae, a doula matching application for expectant mothers
Marketplace for mothers and doulas
View Case Study >
Marketing website project for Airtime
A new social engine for creators
View Case Study >
Coaching website redesign for Domonique Worship
Site redesign for executive coach
View Case Study >
Investment deck for school initiatives at The University of Virgina.
Investor deck for university program funding

Workshops That Build Better Products, Faster

These sessions come from years inside healthcare startups: the decisions behind funded rounds, launched products, and tools clinicians actually use. Your team leaves with moves they can make the next morning. My workshops cut through complexity to focus on what drives growth.
‍
Whether you're a decision maker aiming for clarity or an investor seeking to empower your portfolio, these sessions provide the tools to elevate your product.

View All Workshops
Man presenting a problem-solving chart on a screen to four seated people in an office meeting.

Start the Conversation

Ready to accelerate your team's success?

contact@cliffbrookes.com
+1 (609) 238-2197
Miami
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.