Everyone knows healthcare is hard to navigate. What gets missed is where it actually breaks down. Not in the exam room. In the twenty steps around it: figuring out if this is even the right place, whether it's covered, what happens after you hand over your information. The care is good. Getting to it is the problem.

I work with the companies aiming to fix that. Founders building toward a healthier world who need people to understand and believe them first. Because that's where it stalls: a form that asks for more than it has earned, an ask that arrives before the reason for it, a screen that looks unfinished in a category where finished is the entire point. In healthcare, trust is the actual product. Everything else is just how it gets delivered.

I learned that across 20+ healthcare startups inside a Johnson & Johnson-backed venture studio. The companies that broke through weren't always the ones with the best product. They were the ones people felt safe saying yes to.So I come in at the raise, the launch, and the first enterprise deal, when how you show up decides what happens next.