Strategic Design

for Founders

Ensuring your story connects with users, customers and investors.

I'm Cliff, a design leader who transforms business challenges into success stories.

Over 15+ years crafting digital experiences, I've learned that great design is about shaping narratives that drive business growth. As a founding designer at two startups and a leader across agencies, venture studios, and in-house teams, I help companies turn complex problems into compelling solutions.
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Every business challenge is a story waiting to be told. The best design creates memorable experiences that deliver results. Today, I partner with early-stage companies to build products that solve real, well-defined problems.
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Ready to transform your business challenges into success stories?

Lets Work Together See My Journey

Featured Work

A glimpse into some of my favorite work

Mobile application for High Net Worth Individuals to recoup potential losses on reservations

Marketplace for High Networth Individuals

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A new social engine for creators

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Mae, a doula matching application for expectant mothers

Marketplace for mothers and doulas

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Caring.com redesign of B2B and B2C tools

B2C & B2B redesign for Caring.com

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Redesign of B2B and B2C tools for TribeHealth

Healthcare startup site and web application

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Site redesign for boot retailer

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Coaching website redesign for Domonique Worship

Site redesign for executive coach

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Investment deck for school initiatives at The University of Virgina.

Investor deck for university program funding

Workshops That Build Better Products, Faster

Drawing from successful exits and rewarding partnerships, I've developed proven frameworks that help teams make better product decisions faster. My workshops cut through complexity to focus on what drives growth.
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Whether you're a decision maker aiming for clarity or an investor seeking to empower your portfolio, these sessions provide the tools to elevate your product.

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What clients are saying

Working with Cliff was a game-changer for Conduit Health. He transformed our early pitch into a compelling visual narrative that led to us securing our seed round capital. We are excited to continue working with him as our company grows and we face new challenges.

Robert Seftel

CEO & Founder, Conduit Health

Cliff is a wildly talented & versatile designer. He's deeply rooted in strategy and has the ability to guide your team through grounding brand work, mood boards, wireframes, all the way to launch. We enjoyed working with Cliff and look forward to engaging him again.

Kate Kim

Founder, RMDY

Throughout Cliff's time with our team, he consistently demonstrated exceptional business acumen and effortlessly found ways to simplify solutions that kept projects on time. When timelines were tight, he would meet them with a smile, without breaking a sweat, and without compromising quality.

Nicole Maynard

Director of Product Design, Able

Cliff supported VLANJ, a non-profit organization for people with vision loss, in donating his time to help create our 2023 Annual Report. Cliff was a pleasure to work with, sharing creative ideas and collaborating on the design with us which turned out very professional. The feedback we have received has been very positive and we look forward to working with Cliff in the future.

Jennifer Singer

Vice President, Vision Loss Alliance of New Jersey

Cliff enabled our team to focus more on the business fully knowing that our message would be visually depicted in a way that would captivate any audience. It was a relief to have Cliff on our side.

Michael Steer

COO, Regal Today

Working alongside Cliff was an absolute joy. He's found the right balance between playful and professional all while producing incredible work. His ability to lighten the mood while creating impressive work made him a joy to work with.

Alicia Porter

Head of Marketing, Hya Auto

Cliff spearheaded our visual storytelling which was a pivotal decision for our brand. His ability to craft a compelling narrative not only engaged our audience but also added depth and reasoning into our brand.

Danielle Turner

Head of Product, Mersi

Teaming up with Cliff was like adding a dose of magic to our team. He turned a digital journey into an adventure, with users clicking, swiping and smiling all the way through our app. Working with Cliff was a blast and we look forward to working with him again soon.

Alex Nell

CTO, AB Care

Cliff's creativity, attention to detail, and dedication to our product surpassed our expectations. He helped bring our idea into a real product that now leaves a lasting impression on our users.